Why Conversion Optimization Fails

Reposted from WebsiteMagazine. There are many reasons why your attempts at conversion optimization could fail. If you avoid the mistakes listed in this article, then you will be more likely to succeed — it’s as simple as that. To achieve success in conversion optimization, here are the five biggest mistakes to avoid. 1. Getting blinded by your own knowledge and preferences If your conversion optimization efforts are largely based on what you like and how you behave, then you are more likely to fail. Not everyone is like you; there are at least three other temperaments to consider. According to renowned psychologist David Keirsey, everyone falls into one of sixteen temperaments. The temperament of the buyer influences what will convince them to buy a specific product, and what will make them buy it specifically from your company or website. Which…