Google Buys G.CO Domain for Shortened URLs

Google has announced in a blog post that the company has acquired the g.co domain as its new URL shortener for official Google products and services. The move was made to create URLs that are easier for users to remember and more easily distributed across the social Web. Google’s vice president of consumer marketing Gary Briggs writes in the post: In the world of URLs, bigger is not always better. In 2009, we helped shrink up long, unwieldy URLs by launching our public URL shortener, goo.gl. Today, we’re announcing a new URL shortcut that will only link to official Google products and services: g.co. The shorter a URL, the easier it is to share and remember. The downside is, you often can’t tell what website you’re going to be redirected to. We’ll only use g.co to send you to webpages…