Everything You Need to Know About the New Facebook

If you thought yesterday’s Facebook changes were dramatic, you’d better sit down before you see what’s coming next. Today at F8, Mark Zuckerberg led off by showing off Timeline: it’s the future of Facebook, and it’s a tectonic shift. Timeline Zuck calls the new Timeline “all the stories, all your apps, a new way to express who you are.” The story of your life. Your entire Facebook life has been condensed into a wider one-page destination. Taking a page from the About.me site, the page-wide Cover photo is your new splash photo on your profile page. The large photo does not replace your profile pic. Zuck says it’s a way to express who you are. All content is in your Timeline view now, including apps. As you move down your Timeline, it condenses your story the further back you go….

Payvment Launches Developer Platform

Payvment, a Facebook e-commerce platform, is launching a developer platform for social commerce called Open Payvment. Open Payvment allows application developers and service providers to join their offerings with Payvment. Companies can integrate Payvment into their products and services, build new apps and gain exposure to more than 100,000 Facebook sellers that are already using the Payvment social commerce platform. “Payvment is the first foray into e-commerce for many new sellers — as their businesses grow, they are frequently looking for additional solutions that are compatible with their Payvment store, such as web-based e-commerce or mobile commerce solutions,” says Christian Taylor, founder and CEO of Payvment. “Companies that integrate with Payvment gain early access to thousands of new potential customers.” The Open Payvment platform was designed for two different types of developers — companies that want to add on or…

Facebook Marketing Through DesignPax

DesignPax is a new on-demand design model that creates websites, banner ads and social media designs such as Facebook and Twitter landing pages for Web marketers in less than 48 hours. Founded by former Advertising.com executive Ayal Ebert, DesignPax is experiencing significant growth in its first year and includes Adroll, Retargeter and MyBuys as clients. The fastest-growing service provided by DesignPax is the company’s seamless creation of Facebook pages for Web marketers, accounting for 15 to 20 percent of the firm’s overall business since launching in June 2010. DesignPax is creating an interface that will allow customers to order the product through their platform and enable the firm to install it for them on their Facebook accounts. The design components include half a page (the teaser) and then a full page that is exposed once a user clicks on the…

Create Custom Facebook Tabs with New Social App

Businesses on the Web looking to move beyond their walls and info pages on Facebook now have the opportunity to add custom tabs that reward fans with exclusive brand content. Fan Tabz is a new social marketing application from Fan Appz that empowers businesses to create multiple Facebook tabs with just a few clicks, including campaign-specific tabs for sweepstakes or promotions, custom welcome pages, fan-only wall tabs and more. Key features include the following: •    Ease of Use: Get Fan Tabz up and running with just a few clicks, then use the tab creation wizard to create and launch your new tabs. Fan Tabz also lets you organize your pages into groups for easy management of tabs across multiple pages. •    Reliability: Fan Tabz is a product of Fan Appz, a Facebook-preferred developer whose technology is relied upon by many…

BrightEdge SEO Optimizes for Facebook, Twitter

The SEO platform BrightEdge is now integrating social media signals to give marketers insights for optimizing their social media activities. BrightEdge will analyze the content of tweets and Facebook likes to pinpoint the exact areas in social media that will boost SEO and offer actionable recommendations to increase activity in these places. As search engines are increasingly focusing on integrating social content into their results, BrightEdge offers reporting to identify the competitive social media strategies that impact organic search rankings. Social media results will be officially integrated into the BrightEdge dashboards and insights, and BrightEdge will call out specific terms, keywords and activities that search engines are using as signals for authority. The platform’s BrandSafe Link Audit Program identifies black hat SEO tactics so that customers can be assured their social media insights are being gained through safe methods. BrightEdge…

Social Commerce Platform Enables Selling Directly on Facebook

On Tuesday, ShopVisible launched a new e-commerce platform for Facebook that allows retailers to sell products to consumers without requiring them to leave the world’s most popular social network. Whereas Facebook has been a valuable platform for merchants to build brand loyalty and product awareness that drives customers to their retail websites, ShopVisible Social Commerce is the first solution to offer enterprise-class e-commerce tools and functionality within the site itself. Key features and attributes of the new release include the following: •    A full suite of e-commerce, analytics and social marketing tools built specifically for Facebook •    Integration with any existing e-commerce platform or can be used as a stand-alone platform for Facebook •    PCI Level 1 compliant •    Retailers control the design of their Facebook e-commerce sites •    Retailers can upload audio and video directly to their product pages…