Advertisement Advertisement Browsers, Buyers & Conversion Rates

Although e-commerce sales have risen over the past five years, conversion rates have continued to drop, this is partially due to a rise of the new type of e-commerce shopper, the “browser.” According to the Interactive Media in Retail Group (IMRG), conversion rates in the UK have dropped by 55 percent over the past five years. In 2006, the average online conversion rate for IMRG Capgemini e-commerce retailers was at 8.4 percent, which has since declined to 3.8 percent.  However, it is not all bad news for e-commerce retailers. Aside from lower conversion rates, online sales have continued to grow, from £30.2 billion ($47.95) in 2006 to £58.8 billion ($93.36) in 2010. The contrast makes sense due to the fact that there are many more shoppers visiting retailer sites, which means that the percentage of people browsing without buying has…

E-commerce Keyword Research

The reason that it is important to stay informed about feature changes at major services is because it enables you to both understand how consumers locate, identify, and experience your products (in the case of e-commerce merchants. Google made a small but rather meaningful update related to its “Instant” search feature several weeks ago, expanding the offering to shoppers in Google Product Search.  Google users are now able to see Google’s instant keyword and key phrase suggestions as they type when comparing prices, looking for local stores, or researching products. So what does this mean for Internet retailers? It means you have one more opportunity, and a very practical one at that, to identify some potentially high converting keywords. Google provides a few examples for the instant results in Google Product Search – search for “cast iron skillets” or “sweater…

Starting up a store…

With the recent page rank drops, I’ve been looking into alternative forms of making money online. It’s not that I’m a one-trick pony and only depend on the Internet when it comes to some form of employment, I just know that no matter what I end up doing in life – a computer will be involved. Considering, of course, that they’ve taken over the world – you know? I’m to a point now where I’m considering joining a program that you sell products for like 75% above cost and you keep the difference, my problem is the lack of ability to really sit down and focus on getting a program setup for me so I can just add as I go. Sure, I could just install something through cPanel and while I do know E-commerce, it’s a pain to have…