More Domain Drama with 4As and .XXX

The Internet Corporation for Assigned Names and Numbers’ (ICANN) decision to approve the creation of generic top-level domain (TLD) names has been rife with controversy, but recent opposition from the American Association of Advertising Agencies (4As) and the adult entertainment industry has reignited the debate. The first statement came from the Free Speech Coalition (FSC), a trade association of the adult entertainment industry, advocating adult trademark holders to attempt to protect their brands from being sold on .XXX domains to third parties. The concern of the group is that the expansion of the .XXX domain extension is going to blackball all sites using it on the Internet, and could ultimately hurt the image of the industry in the long-run. These fears have been somewhat validated by the release of information that only about 20 percent of businesses registering for the…