Advertisement Advertisement Browsers, Buyers & Conversion Rates

Although e-commerce sales have risen over the past five years, conversion rates have continued to drop, this is partially due to a rise of the new type of e-commerce shopper, the “browser.” According to the Interactive Media in Retail Group (IMRG), conversion rates in the UK have dropped by 55 percent over the past five years. In 2006, the average online conversion rate for IMRG Capgemini e-commerce retailers was at 8.4 percent, which has since declined to 3.8 percent.  However, it is not all bad news for e-commerce retailers. Aside from lower conversion rates, online sales have continued to grow, from £30.2 billion ($47.95) in 2006 to £58.8 billion ($93.36) in 2010. The contrast makes sense due to the fact that there are many more shoppers visiting retailer sites, which means that the percentage of people browsing without buying has…

Social Ads Come to LinkedIn

Last June, the rapidly growing professional social networking site LinkedIn updated its privacy policy and made clear in that statement that social advertising was coming to LinkedIn, and that some personal information could be used in targeting these ads. “The effectiveness of these recommendations is related to the people in a trusted network that it is shared with,” wrote LinkedIn’s Eric Heath in the message, “and one of the upcoming privacy policy changes lets us share your public actions, like recommendations, following companies, etc. on the site with your business network in a commercial context such as an ad.” And so they did. While many on the Internet were sent into a dizzying rage at the thought of LinkedIn pulling “a Facebook,” the site did, to their credit, create an opt-out setting on accounts if users absolutely do not want…

Google+ Business Profiles Update

Google product manager Christian Oestlien wrote a Google+ blog post on Thursday night indicating that the new social media platform has slightly accelerated the timeframe for business profiles and promises “to have an initial version of business profiles up and running for EVERYONE in the next few months.” Presently, a “tiny handful” of business profiles exist on Google+ “solely for the purpose of testing how businesses interact with consumers.” The Ford Motor Company is one such account that Google+ selected from tens of thousands of businesses applying to take part in the test. Accelerating the process of getting business profiles up and running, writes Oestlien, is a direct result of the overwhelming response from businesses, as is Google’s request that companies refrain from trying to open new accounts before the platform is ready. From the blog post: “In the meantime,…

Marketing in the Morning

Ericsson, the Sweden-based mobile company, recently conducted a survey that found 35 percent of U.S. Android and iPhone users “…interacted with such non-voice apps as Facebook on their smartphones before rising.” In other words, many smartphone users check Facebook, Twitter and very likely email, before even getting out of bed in the morning. Of course, this is just one study and 35 percent is still a minority. But it’s not hard to imagine that this is exactly the case. And perhaps that number goes even higher after the user is out of bed but not yet on the way to work? Think about your own habits – what are you doing with your smartphone early in the morning? I, for one, check my email before I leave the house — with the push of a button on my smartphone and…

Increasing Time on Site – 3 Simple Steps

The Time Has Come to Increase Your Time on Site Most online marketers and website owners tend to measure the success of their online business by the amount of traffic they are able to generate (and, of course, revenue). While increasing the number of unique visitors is most definitely important (and something that everyone should be concerned with), it is arguably only half the battle. Unique visitors and visits alone should not be the only means by which you are measuring success. It is easy to understand that there is little in the way of benefit from attracting a visitor to your website that quickly clicks the back button and leaves. Often, website owners and online marketers spend more time thinking about how to attract people to a site and less on how to encourage those visitors to spend considerably…

Search Marketing Trends for 2011

Few Web professionals should be surprised by the 2011 forecast in SEMPO’s recently released State of Search Marketing Report. If the words “social” and “mobile” are at the top of your business plan, pay close attention to the following. If they are not, drop what you’re doing and pay even closer attention. With over 900 companies and agencies participating in the global online survey, the report estimates that the North American search marketing industry will grow by 16 percent in 2011 to a value of $19.3 billion, up from $16.6 billion in 2010. Just under half of the respondents said they use Facebook for pay-per-click (PPC) campaigns – 47 percent in North America and 45 percent outside the U.S. and Canada. The rising popularity of Facebook is even more apparent within agencies, as nearly 74 percent of North American agencies…

Google’s Stock Plummets

Is Google on the Ropes? Google’s stock is in a tailspin. Since Friday, it’s down about 10 percent, around $522 per share as of this writing. That’s what happens when you miss projections, even though earnings are again on the rise. Earnings of $8.08 missed the mark by two cents and, as reported by Adweek, expenses went through the roof — to the tune of 34 percent. What is Google paying through the nose for? In large part, employees. Out of fear. Apparently Google offered two employees a combined $150 million in stock grants to keep them from defecting to Twitter. It’s not the first time — Google previously offered another employee millions to not join Facebook’s staff. Then, Larry Page did Google no favors by basically ignoring Wall Street’s concerns and questions about the missed earnings and rising expenses….

Process Payments on Your Mobile

Are you interested in processing payments through your mobile device? Who isn’t! I can think of about a dozen instances where that might come in handy right now.  Sage Payment Solutions just released its Sage Mobile Payments product today and for the SMB’s among us it is most definitely worth having a look. The offering, which is bundled with a Sage merchant account (of course), gives SMB’s the ability to accept credit and debit cards on over 400 types of mobile phones and computing devices like tablets. Pretty interesting, particuarly for sales people on the move. The mobile payment solution from Sage is available with an optional card reader (which includes end-to-end encryption from the card reader device to the application) and the whole solution is PCI compliant. The system will soon integrate with Sage Exchange to automatically update a…

Five Important Trends for Every Business in 2011

As 2010 draws to a close, it’s time to turn our attention to another year. Another decade, actually, that will bring new challenges and new opportunities. Here are five important trends you can expect to see in 2011 and a few ideas to get you started on the right foot. Happy New Year. Security. Consumers are worried about online security, and for good reason. Increasingly, security is an issue not just on our own websites but wherever our brands can be found on the Web. As we increase visibility across properties – mobile, Facebook and Twitter, online forums, location-based apps like Foursquare – and encourage our users to share information with us on those sites, we increase the risk of losing control over sensitive data. McAfee reports that mobile will be a big target for cyber criminals in 2011. The…

Vista Print – Best Printing, Best Price!

For the past six months I’ve been a member of Vista Print. I haven’t spoken about them very much but I can honestly say that if it weren’t for their services, I probably wouldn’t be able to effectively run my design business. I have everything from personalized stationary to business cards and I’m even in the process of creating car decals as well for those interested in advertising for me (which there are a few of, thankfully). Working with Vista Print has been amazing for me and now is the time to give back and let the rest of the world know about them! You can get absolutely anything you could need from Vista Print. I started with their Free Products which include everything from business cards, rubber stamps and even pens with your name and logo on them. They…