Expanding Into Canada – 1&1 Goes North

Web hosting provider 1&1 Internet announced that it has begun offering its services and solutions to the Canadian market. The company currently operates in seven major markets in Europe and North America, hosting more than 11 million domain names. So why is its focus on Canada so important? According to 2010 research by Industry Canada, only 41 percent of Canadian businesses currently have a website. That presents a big opportunity for a company like 1&1 and everyone else in the U.S. considering crossing that virtual border. “While the fundamental needs of a small business are fairly consistent in all countries, the Canadian SMB market brings with it an additional set of requirements, and we relish the opportunity to satisfy these,” says Oliver Mauss, CEO of 1&1 Internet Inc. “Our recent study of this market provided us with valuable insight into…