The Human Touch of SEO

As online marketers become more aggressive with Search Engine Optimization (SEO) campaigns, there can become a point at which businesses begin to over-optimize. When focusing purely on SEO, many companies lose sight of the end goal, which is to provide information to users. Even when you are following all of the more recognized SEO rules, when is optimization overdone and how can you prevent this from happening on your website? Are there Tsunami warning indicators to get out of the game before Google’s next Panda or Farmer update? And how do you find the ideal balance for your site, not overdoing SEO but also not leaving organic search traffic to your competitors? High Tech Meets High Touch In the last few years, savvy marketers have learned that sometimes less really is more when it comes to website optimization. It has…

Why Conversion Optimization Fails

Reposted from WebsiteMagazine. There are many reasons why your attempts at conversion optimization could fail. If you avoid the mistakes listed in this article, then you will be more likely to succeed — it’s as simple as that. To achieve success in conversion optimization, here are the five biggest mistakes to avoid. 1. Getting blinded by your own knowledge and preferences If your conversion optimization efforts are largely based on what you like and how you behave, then you are more likely to fail. Not everyone is like you; there are at least three other temperaments to consider. According to renowned psychologist David Keirsey, everyone falls into one of sixteen temperaments. The temperament of the buyer influences what will convince them to buy a specific product, and what will make them buy it specifically from your company or website. Which…

Search Marketing Trends for 2011

Few Web professionals should be surprised by the 2011 forecast in SEMPO’s recently released State of Search Marketing Report. If the words “social” and “mobile” are at the top of your business plan, pay close attention to the following. If they are not, drop what you’re doing and pay even closer attention. With over 900 companies and agencies participating in the global online survey, the report estimates that the North American search marketing industry will grow by 16 percent in 2011 to a value of $19.3 billion, up from $16.6 billion in 2010. Just under half of the respondents said they use Facebook for pay-per-click (PPC) campaigns – 47 percent in North America and 45 percent outside the U.S. and Canada. The rising popularity of Facebook is even more apparent within agencies, as nearly 74 percent of North American agencies…

BrightEdge SEO Optimizes for Facebook, Twitter

The SEO platform BrightEdge is now integrating social media signals to give marketers insights for optimizing their social media activities. BrightEdge will analyze the content of tweets and Facebook likes to pinpoint the exact areas in social media that will boost SEO and offer actionable recommendations to increase activity in these places. As search engines are increasingly focusing on integrating social content into their results, BrightEdge offers reporting to identify the competitive social media strategies that impact organic search rankings. Social media results will be officially integrated into the BrightEdge dashboards and insights, and BrightEdge will call out specific terms, keywords and activities that search engines are using as signals for authority. The platform’s BrandSafe Link Audit Program identifies black hat SEO tactics so that customers can be assured their social media insights are being gained through safe methods. BrightEdge…

E-commerce Keyword Research

The reason that it is important to stay informed about feature changes at major services is because it enables you to both understand how consumers locate, identify, and experience your products (in the case of e-commerce merchants. Google made a small but rather meaningful update related to its “Instant” search feature several weeks ago, expanding the offering to shoppers in Google Product Search.  Google users are now able to see Google’s instant keyword and key phrase suggestions as they type when comparing prices, looking for local stores, or researching products. So what does this mean for Internet retailers? It means you have one more opportunity, and a very practical one at that, to identify some potentially high converting keywords. Google provides a few examples for the instant results in Google Product Search – search for “cast iron skillets” or “sweater…

Google Analytics, Meet Webmaster Tools

Google continues to provide amazing ways in which search marketing professionals can improve their campaign efforts. The latest is this week’s announcement that webmasters using Google Analytics to track site data can link verified sites in Webmaster Tools when using the same Google account. What does this mean to you? Perhaps the most valuable aspect of connecting the two services is that users are able to access the Google Analytics Referring Pages report from within Google Webmaster Tools. This means that you will be able to “understand the overall trends in traffic volume from referrals, as well as the sites driving those trends,” according to Google. This is quite the important development for a few reasons, but perhaps most notable is that webmasters will be able to use the data to see if the sites that link to them most…

Backlink Management for Enterprise SEO

Search analytics software provider SearchMetrics debuted Link Manager last week and it might just be the most powerful solution on the market for enterprises – of course, we’ll leave that for you to decide.  The Link Manager tool is a module in the SearchMetrics Suite which handles pretty much every aspect of the link management process. Features include the ability to manage up to 500,000 links, import new links found with Search Metrics’ backlink analysis function, link strength evaluation with ranking information, the ability to organize links into seven different types, set attributes (eg. link placmeent, content link, etc.), includes a contact manager and even ROI management of link structures. If that weren’t enough, the module even refreshes every 48 hours to ensure you get the most accurate and up to date information. “To date, the majority of SEO backlink…

Visitors, SEO & Marketing

I’m happy to see that Google is starting to give page ranks back. While I’m not back to my PR6, the PR3 is just as good for the time being. I do hope to get my original rank back but that’s something I’ll have to take up with them in the future. I know what I’m going to have to do in order to make that possible so I’m not too concerned with it. In the meantime, I’ve been going through quite a few resources to help me with my SEO techniques. I’d like to properly market my portfolio. Word of mouth is always great advertising, no matter who you are, but it’s also nice to have a constant flow of unique users coming to your site thanks to major search engines and directories. I’m considering getting in touch with…

Search Engine Troubles

I do a lot of surfing around the Internet.  Valuable resources like Google open up a whole new world for everyone who uses them. I ‘ve been able to easily find the things that I’m looking for because someone did their job right when they did the SEO work on that specific account.  In some cases, however, I’ve had a pretty hard time being able to locate what I’m looking for.  As I noted in a previous entry, I’ve been searching around the Internet for the company I saw advertised on television the other night.  It’s bothering the heck out of me because I’m still unable to locate them, furthermore I’m unable to locate an A-Z listing of all dental insurance companies available in the US.   You’d think there would be a list like that somewhere, but I guess that’s…