You are a “BLUE”

Here we go again, tryin’ to keep on track with so many hats. When you wear as many hats as myself, it is extremely hard to keep track of which hat to wear on what day and with what task….and more often than not you will catch me wearing more than one hat at a time. The struggle is real 😉 Through it all, I have spent too much time thinking about what I want to do, and just not enough time “DOING”. So I decided the best place to start is here, now, wanting to reconnect with all of you. I recently took a “what color expresses you?” questionaire. Silly – maybe, but their is something to be said about all those mindless (at least until we take one) quizes posted by friends and friends of friends on facebook….

What’s going on?

As I’ve previously noted, Sean and I have been in Delaware for over a month now.  A major rush of accounts has come through over the course of the past few weeks and we feel as though the universe is trying to tell us something.  Ever since we made the choice to move down here and purchase a home, hundreds of emails are going back and forth on a regular basis with numerous different clients.  I personally have 5 sites to work on at the moment, and Sean’s got more to do than he can even think of.  I don’t know if this is because of our choice, proving to us that it is 100% possible to live down here and afford our own home, we really – really don’t know. Either way. We’re going crazy with work, and it…

It’s been…rough…

As previously noted, Sean and I are in Delaware for a “workation”.  We haven’t really gotten to enjoy very much being as our computers really don’t leave our sides unless we’re sleeping, even then they’re still on and downloading countless emails for the 6-8 hours (if we’re lucky) while we’re asleep.  We took some time to drive around down in the Rehoboth area (by his Mom) to do some house hunting.  Of course everyone that sparked my interest was in the $250k to $350k range.  The difference between looking down here at houses in that price range, and the quality of the house in New York would be $500k at least.  I’m looking at houses that in NY would typically be listed in the $850k range just based on the amount of property, the quality of the house, and the…

Payvment Launches Developer Platform

Payvment, a Facebook e-commerce platform, is launching a developer platform for social commerce called Open Payvment. Open Payvment allows application developers and service providers to join their offerings with Payvment. Companies can integrate Payvment into their products and services, build new apps and gain exposure to more than 100,000 Facebook sellers that are already using the Payvment social commerce platform. “Payvment is the first foray into e-commerce for many new sellers — as their businesses grow, they are frequently looking for additional solutions that are compatible with their Payvment store, such as web-based e-commerce or mobile commerce solutions,” says Christian Taylor, founder and CEO of Payvment. “Companies that integrate with Payvment gain early access to thousands of new potential customers.” The Open Payvment platform was designed for two different types of developers — companies that want to add on or…

Advertisement Advertisement Browsers, Buyers & Conversion Rates

Although e-commerce sales have risen over the past five years, conversion rates have continued to drop, this is partially due to a rise of the new type of e-commerce shopper, the “browser.” According to the Interactive Media in Retail Group (IMRG), conversion rates in the UK have dropped by 55 percent over the past five years. In 2006, the average online conversion rate for IMRG Capgemini e-commerce retailers was at 8.4 percent, which has since declined to 3.8 percent.  However, it is not all bad news for e-commerce retailers. Aside from lower conversion rates, online sales have continued to grow, from £30.2 billion ($47.95) in 2006 to £58.8 billion ($93.36) in 2010. The contrast makes sense due to the fact that there are many more shoppers visiting retailer sites, which means that the percentage of people browsing without buying has…

Bright Outlook for Online Workers

Online employment platform Elance has released the results from its annual survey on small business hiring trends. The survey reveals the job outlook is bright for people working online as a multitude of businesses continue to adopt online hiring as a core strategy to remain agile in today’s economic climate. Small and medium-sized businesses also show that adaptability and efficiency are key motivating factors for hiring online professionals with 73-percent of businesses citing the flexibility to scale up and down quickly as a key benefit and 60 percent indicating faster time to hire vs. traditional hiring approaches yielding huge time savings. Below are some of the key findings from the survey: Businesses Gain More Mileage with Hybrid Hiring Models Growing numbers of companies are planning to scale up their online hiring after reaping the benefits of a flexible, on-demand team…

Social Ads Come to LinkedIn

Last June, the rapidly growing professional social networking site LinkedIn updated its privacy policy and made clear in that statement that social advertising was coming to LinkedIn, and that some personal information could be used in targeting these ads. “The effectiveness of these recommendations is related to the people in a trusted network that it is shared with,” wrote LinkedIn’s Eric Heath in the message, “and one of the upcoming privacy policy changes lets us share your public actions, like recommendations, following companies, etc. on the site with your business network in a commercial context such as an ad.” And so they did. While many on the Internet were sent into a dizzying rage at the thought of LinkedIn pulling “a Facebook,” the site did, to their credit, create an opt-out setting on accounts if users absolutely do not want…

Google+ Business Profiles Update

Google product manager Christian Oestlien wrote a Google+ blog post on Thursday night indicating that the new social media platform has slightly accelerated the timeframe for business profiles and promises “to have an initial version of business profiles up and running for EVERYONE in the next few months.” Presently, a “tiny handful” of business profiles exist on Google+ “solely for the purpose of testing how businesses interact with consumers.” The Ford Motor Company is one such account that Google+ selected from tens of thousands of businesses applying to take part in the test. Accelerating the process of getting business profiles up and running, writes Oestlien, is a direct result of the overwhelming response from businesses, as is Google’s request that companies refrain from trying to open new accounts before the platform is ready. From the blog post: “In the meantime,…

Facebook Marketing Through DesignPax

DesignPax is a new on-demand design model that creates websites, banner ads and social media designs such as Facebook and Twitter landing pages for Web marketers in less than 48 hours. Founded by former Advertising.com executive Ayal Ebert, DesignPax is experiencing significant growth in its first year and includes Adroll, Retargeter and MyBuys as clients. The fastest-growing service provided by DesignPax is the company’s seamless creation of Facebook pages for Web marketers, accounting for 15 to 20 percent of the firm’s overall business since launching in June 2010. DesignPax is creating an interface that will allow customers to order the product through their platform and enable the firm to install it for them on their Facebook accounts. The design components include half a page (the teaser) and then a full page that is exposed once a user clicks on the…

Shopkick Extends Free Offer to Local Merchants

The people behind location-based shopping application Shopkick are offering local merchants in select cities free installation of Shopkick signal boxes that integrate with its revolutionary walk-in rewards loyalty program. Interested merchants in Austin, Dallas/Fort Worth, Chicago, Detroit, Los Angeles, San Francisco, New Orleans, New York, Seattle and Washington D.C. should apply before July 1. In particular, Shopkick is looking for new retail stores, coffee shops, bakeries and yogurt shops to join its growing network of partners. Sponsored by Citi, the promotion will welcome the first 1,000 small local businesses into a program already being utilized by major retailers such as Macy’s, Target and Best Buy. The service allows merchants to drive foot traffic into their physical store locations through online deals, the success of which they can then measure through the small signal boxes by verifying how many users came…