Expanding Into Canada – 1&1 Goes North

Web hosting provider 1&1 Internet announced that it has begun offering its services and solutions to the Canadian market. The company currently operates in seven major markets in Europe and North America, hosting more than 11 million domain names. So why is its focus on Canada so important? According to 2010 research by Industry Canada, only 41 percent of Canadian businesses currently have a website. That presents a big opportunity for a company like 1&1 and everyone else in the U.S. considering crossing that virtual border. “While the fundamental needs of a small business are fairly consistent in all countries, the Canadian SMB market brings with it an additional set of requirements, and we relish the opportunity to satisfy these,” says Oliver Mauss, CEO of 1&1 Internet Inc. “Our recent study of this market provided us with valuable insight into…

LinkedIn Gets into the Business of News

Launched in beta this week, LinkedIn Today is a new social news service that strives to deliver the most-shared business headlines and stories across multiple industries to members of the professional network. The new product is designed to provide LinkedIn users with access to the most relevant news based on the information in their professional profiles. Members can get news by following what their LinkedIn connections are reading, access a digest of what users in their specific industry are reading or see what headlines are trending across multiple industries throughout the entire network. Users can also customize their LinkedIn Today accounts and follow up to 22 industries such as Internet, real estate, non-profit and more. They can follow specific news sources from a wide range of outlets to see the most shared headlines by source in addition to industry. LinkedIn…

BrightEdge SEO Optimizes for Facebook, Twitter

The SEO platform BrightEdge is now integrating social media signals to give marketers insights for optimizing their social media activities. BrightEdge will analyze the content of tweets and Facebook likes to pinpoint the exact areas in social media that will boost SEO and offer actionable recommendations to increase activity in these places. As search engines are increasingly focusing on integrating social content into their results, BrightEdge offers reporting to identify the competitive social media strategies that impact organic search rankings. Social media results will be officially integrated into the BrightEdge dashboards and insights, and BrightEdge will call out specific terms, keywords and activities that search engines are using as signals for authority. The platform’s BrandSafe Link Audit Program identifies black hat SEO tactics so that customers can be assured their social media insights are being gained through safe methods. BrightEdge…