E-commerce Keyword Research

The reason that it is important to stay informed about feature changes at major services is because it enables you to both understand how consumers locate, identify, and experience your products (in the case of e-commerce merchants. Google made a small but rather meaningful update related to its “Instant” search feature several weeks ago, expanding the offering to shoppers in Google Product Search.  Google users are now able to see Google’s instant keyword and key phrase suggestions as they type when comparing prices, looking for local stores, or researching products. So what does this mean for Internet retailers? It means you have one more opportunity, and a very practical one at that, to identify some potentially high converting keywords. Google provides a few examples for the instant results in Google Product Search – search for “cast iron skillets” or “sweater…

Vimeo Releases New Features for Video Producers

Vimeo, long playing second fiddle to YouTube, has released some new features that should be very attractive to video producers. First, Plus members ($59.95 per year or $9.95 per month) can now upload files as large as 5 GB – meaning full-feature HD film uploads, or up to 2.5 hours of HD per week. With a Plus membership, Vimeo users can also upload unlimited HD videos per week, within the weekly limit (non-Plus members are limited to one new HD video per week). Also when it comes to HD videos, Plus members can automatically embed the HD version of their videos so that users need not choose the HD viewing option. However, be careful with this option, particularly when embedding video outside of your own site, where page elements out of your control can slow load times. An attractive option…

Google Analytics, Meet Webmaster Tools

Google continues to provide amazing ways in which search marketing professionals can improve their campaign efforts. The latest is this week’s announcement that webmasters using Google Analytics to track site data can link verified sites in Webmaster Tools when using the same Google account. What does this mean to you? Perhaps the most valuable aspect of connecting the two services is that users are able to access the Google Analytics Referring Pages report from within Google Webmaster Tools. This means that you will be able to “understand the overall trends in traffic volume from referrals, as well as the sites driving those trends,” according to Google. This is quite the important development for a few reasons, but perhaps most notable is that webmasters will be able to use the data to see if the sites that link to them most…

Process Payments on Your Mobile

Are you interested in processing payments through your mobile device? Who isn’t! I can think of about a dozen instances where that might come in handy right now.  Sage Payment Solutions just released its Sage Mobile Payments product today and for the SMB’s among us it is most definitely worth having a look. The offering, which is bundled with a Sage merchant account (of course), gives SMB’s the ability to accept credit and debit cards on over 400 types of mobile phones and computing devices like tablets. Pretty interesting, particuarly for sales people on the move. The mobile payment solution from Sage is available with an optional card reader (which includes end-to-end encryption from the card reader device to the application) and the whole solution is PCI compliant. The system will soon integrate with Sage Exchange to automatically update a…

Backlink Management for Enterprise SEO

Search analytics software provider SearchMetrics debuted Link Manager last week and it might just be the most powerful solution on the market for enterprises – of course, we’ll leave that for you to decide.  The Link Manager tool is a module in the SearchMetrics Suite which handles pretty much every aspect of the link management process. Features include the ability to manage up to 500,000 links, import new links found with Search Metrics’ backlink analysis function, link strength evaluation with ranking information, the ability to organize links into seven different types, set attributes (eg. link placmeent, content link, etc.), includes a contact manager and even ROI management of link structures. If that weren’t enough, the module even refreshes every 48 hours to ensure you get the most accurate and up to date information. “To date, the majority of SEO backlink…