Archive for May, 2008

Visitors, SEO & Marketing

Thursday, May 22nd, 2008

I’m happy to see that Google is starting to give page ranks back. While I’m not back to my PR6, the PR3 is just as good for the time being. I do hope to get my original rank back but that’s something I’ll have to take up with them in the future. I know what I’m going to have to do in order to make that possible so I’m not too concerned with it.

In the meantime, I’ve been going through quite a few resources to help me with my SEO techniques. I’d like to properly market my portfolio. Word of mouth is always great advertising, no matter who you are, but it’s also nice to have a constant flow of unique users coming to your site thanks to major search engines and directories. I’m considering getting in touch with webmetro.com, they’re a search engine optimization company that I’ve just come across recently. I figure I’ll request a quote and see what happens from there. I’m not looking to have a PR6 on my portfolio but it would be nice to exceed the few hundred hits a day that I’m currently getting on that site. It would be nice to get up around the 1500-2000 hits a day. Those are the numbers I’m used to as far as my personal sites are concerned. I’ll admit that I’ve slacked off on maintaining them but I hope that when business slows down a bit I’ll be able to come back with good articles to get back to what I had.

I poked through WebMetro and from the introduction I saw that they combine a few different techniques to get the job done. They’ve done pretty well for themselves as well. I find it easier to trust a SEO company when they’ve got decent rankings. I’ve dealt with a few in the past that had no page rank and were in the millions as far as rankings on Alexa are concerned. If no one’s visiting you – what makes you think that they’ll visit me? I guess it depends on how you look at it though.

It’s pretty nice…

Tuesday, May 20th, 2008

For the past three days I’ve been working pretty hard on balancing a few different clients.  I’m happy to say that a few of my bids were accepted so this month is probably going to be pretty nice – money wise.  I can’t wait to dump all of the money into the bank account so I can visually see my going up to New York at the end of June being a definite possibility.  It’s been difficult though, it’s hard to juggle so many different ideas and attempt to remember which client they’re connected to.  If it weren’t for the Stickies with my iMac I probably would have everyone completely confused.  I also have to say THANK GOD for being able to choose multiple colors with the stickies.  Each client has their own color and it makes life very easy for me.

I’ve got a new Font database, there were a lot of fonts on my laptop that couldn’t be transferred over to the Mac.  Unfortunately they’re ones that I need to use on a regular basis with certain logos and what not so thankfully I was able to find the Mac version through a huge Google Search day.  Three of my favorites couldn’t be downloaded, but that’s only because I didn’t feel like paying for them again.  I did email the owners and request the alternate download considering I’d purchased them only recently.  So we’ll see how far that gets me.  For now I’ll work with what I have.

I’m patiently waiting on a fourth bid though, that would be the biggest money maker this month.  I hope to hear something before Friday but who knows what’s going to happen there.  Either way there’s still a lot of work left to do on the other accounts so I guess I’ll get back to them now.

Vista Print – Best Printing, Best Price!

Friday, May 16th, 2008

Vista PrintFor the past six months I’ve been a member of Vista Print. I haven’t spoken about them very much but I can honestly say that if it weren’t for their services, I probably wouldn’t be able to effectively run my design business. I have everything from personalized stationary to business cards and I’m even in the process of creating car decals as well for those interested in advertising for me (which there are a few of, thankfully). Working with Vista Print has been amazing for me and now is the time to give back and let the rest of the world know about them!

You can get absolutely anything you could need from Vista Print. I started with their Free Products which include everything from business cards, rubber stamps and even pens with your name and logo on them. They specialize in full color printing, business cards, car door magnets, logo design, post cards, brochures, window signs, hats, t-shirts, pens, magnets, note pads, sticky notes, holiday cards, thank you cards, self inking stamps, and so much more.

I originally printed my 250 free business cards with them, with $5 shipping I received my cards quickly and then went and dropped them off in stores around the area to gain some business. With a huge thank you to them, I was able to bring in enough clients to afford their premium cards – which are high gloss front & back designs. I typically buy in bulk so I have about 500 left out of the 1,000 I purchased. It only cost me $55 to get the glossy finish that I was looking for in order for my cards to stand out amongst the rest. Yes, the original cards were great but having that extra color really did allow my logo to pop.

I’ve also printed return address labels with them as well. For $24 I picked up 420 customized labels that house my logo and all of my contact information. I go through a lot of paperwork. From sending out bills to payments – you really need to stay on top of things and with a thank you to Vista Print, I’m able to run my business more effectively and couldn’t ask for a better company to work with.

Slowly but surely

Friday, May 16th, 2008

I’ve spent the last couple of hours working on my portfolio. I’m still in the process of programming everything off-line, it’s easier than constant uploading updated files. I hope to have it completed within the next couple of hours. I’ve broken things down into categories, added the ability to purchase templates through the site without having to come back to this domain and eventually I’ll have everything worked over to that site.

The new template is based off the image I use on the main site to call to the design section. I was able to work it in, in a bold way that gives me the ability to showcase my designs without any excess coding around the site itself, bogging down on the loading time. While I’m not sure if I’ll be able to complete everything within the next couple of hours, I’m confident that it will be up by Saturday evening at the absolute latest.

Business Add-ons

Thursday, May 15th, 2008

EZUnsecuredI’m currently in the process of paying off a personal loan that I took out back in October. The initial reason behind the loan was so that Sean and I could successfully moved out to Ohio but with changed plans we’re still in Delaware. Now, while we don’t mind being in Delaware it would have been nice to fulfill the dreams we had with that money, instead of just staying where we currently are. Unfortunately the income I had back in October is no where near what I’m making so I’m in the process of looking into Small Business Loans so I’ll be able to refinance the previous loan and hopefully be able to pay off the second one at a much lower interest rate. There are also a few things that I need in order to maintain my business and the extra money coming in will be a really big help.

I need a new laptop, while I have the Mac to work on I do like the portability and I’ve noticed that my laptop is running very – very hot and since I’m no longer under warranty and it keeps crashing on me – I’ve decided that it’s time for a new one. I’ve been looking into numerous different brands and while I would absolutely love to invest in a MacBook Pro I can easily run Mac OS X Leopard on an Intel based system that costs much less. I was able to customize a laptop with no operating system that housed an Intel 2.5GHz processor, 4GB of ram and a 256 Graphics card for only about $850. That’s about 1800 cheaper than the MacBook that I customized.

I also need to invest in a new car, and while that doesn’t seem “business based” when you need dependable transportation to get you to and from both job interviews and client meetings – having a stable car would really help me out. The one I’m driving now? I’m lucky to make it out of the complex, let alone making it down to Ocean City or any other major town in the area to hold my meetings. The car would also be used as advertising space, I’d use the back window for a custom message that I already have designed in Photoshop for when I’m ready to print things out.

The possibilities are some-what endless, I just need to be eligible for a loan totaling about $25,000. It would take me a long time to pay off but if my payments could be less than $350 a month it would really help me out.

Mac OS X Tips & Tricks

Thursday, May 15th, 2008

Are you looking to get the most out of Mac OS X Leopard?  The following article houses all of the information you’re ever going to need to have the optimum productivity with your Mac OS X Leopard system.  Note that some of these tips were also tested on OS X Tiger, so even if you aren’t ready to make the move to Leopard (what’s stopping you?) you can still get the function you need with the space and energy saving techniques listed in this article.

1 – Organize Photos With Smart Albums
Creating a Smart Album enables iPhoto to automatically create folders based on specific photo criteria such as rating, date, title or even more shutterbug-intensive stats like camera model or focal length. Simply click the Add button located in iPhoto’s bottom-left-corner, and click New Smart Album.

2 – Push content from space to space
Want to move an open window or program from one Space to another without going into the bird’s-eye view? Simply drag it to the edge of the screen and hold it there for a split second. When the Spaces icon appears on the screen, you’ll know the relocation was successful.

3 – Merging Safari Windows
Web surfing can leave your Dock cluttered with multiple instances of Safari 3 running, as sites often open clicked links as separate windows. Consolidate by clicking the Window heading in the menu bar, and then Merge All Windows to combine multiple windows into one with a tab for each page you had open.

4 – Find a previous version of a file
Start Time Machine and key in a file name in finder. Click the Back in Time arrow and Time Machine will automatically search and stop at the point when the file was last changed. If you want to restore a previous version of a file with the same name, you’ll be asked if you want to keep the current item, restored item, or both.

5 – Export iMovie content to YouTube
From the iMovie menu, select Share in the menu bar, and then YouTube. Next you’ll key in your YouTube user name and password, tag the video, choose a file size, and upload it for all (or the people you specify) to see.

6 – Expand vocabulary with dictionary screen saver
Looking to become a master of wordplay? Click System Preference, Desktop & Screen saver, and select “Word of the Day” from the screen saver options, in the left column. The next time your screen saver kicks in, you’ll be presented with a new word and definition from the New Oxford American Dictionary.

7 – Spice up email with stationary and photos
When you’re crafting a new message in Mail, click Show Stationary and then select the Photos option. Not only will the body of the e-mail be filled with a slick design, but there will also be placeholders for dragging and dropping in your own photos for adding that personal touch.

8 – Send iCal reminders to your cell phone
If you never want to miss another important appointment, birthday or anniversary, this is the tip for you. Simply add your cell phone’s text message address to your Address Book’s vCard, and you can choose it as a contact option in iCal. Just remember to keep your Mac powered on.

9 – Create new stacks
Stacks is a cool way to keep your desktop free of clutter, but by default you’re limited to just one. To create a new Stack simply drag a folder onto the Dock. Then right-click on the newly created Stack to determine whether it opens in the Fan or Grid view.

10 – Add Images and Video backdrops to iChat
Within iChat, select Preferences, and then Audio/Video; iChat will show your image and current surroundings. Click Choose a Video, then Show Video Effects to pull up a library of preinstalled video backdrops. To add your own, click the arrows until you see frames labeled User Backdrop, and then drag a video or an image into the application to set it as your background.

11 – Screen sharing in iChat
If both you and a buddy (or your mom) have migrated to Mac OS X Leopard, you can share computers using iChat. Select a contact from your buddy list and check Share My Screen to invite a friend to your desktop, or click Ask to Share to request making a connection with a friend’s desktop. You can copy files between the two desktops via drag and drop or help the other person troubleshoot.

Web Hosting Pal

Thursday, May 15th, 2008

With the horrible weather to hit the east coast this past week, it was no surprise to me when the servers went down. I kind of have them scattered about with different companies and the one located on the east coast was hit pretty hard with a nasty storm, borderline tornado. I know that there’s nothing I could control in that situation but now I’m thinking I need to move everything to a place where the biggest weather issue is the lack of rain. So after talking to Jackie I’m now looking for hosting companies based on the west coast. I’ve been poking around with Web Hosting Pal because they’re a fairly new resource where you can learn about a lot of different recommended web hosting companies.

Their description is pretty true to form. They’re a user-friendly guide to finding the right web host in your current price range. They give you a break down of every host in the database and even have recommendations for their top ten hosts on the Internet if you really have trouble making your choice. I’ve noticed a trend in many recommendations for BlueHost being the #1 host on the list. My only issue with them is the lack of ability to rent a server. Based on a few companies that I’ve dealt with that are hosted through this company – I’ve noticed there wasn’t really any downtime at all and that’s always a plus for someone running a business.

While I am considering leaving the hosting industry all together and focusing on the web design aspect of things, that doesn’t mean I’ll completely walk away and leave empty handed. Maybe one of those top ten hosts would be interested in buying my clients – heh.

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How to Send Big Files Online

Thursday, May 15th, 2008

In the past, if you wanted to send large files to friends or colleagues, you had to upload them to FTP servers or hope that you made it under the file-size limitations of the recipient’s e-mail account. But with file-sharing applications such as DropSend (www.dropsend.com), you can send large files without fear of bounce-backs.

DropSend will be familiar to anyone who’s sent an e-mail attachment. The service replicates the look and feel of your Inbox by including contacts, subject lines, and text areas, but one-ups most e-mail services by letting you attach files as large as 1GB. When recipients open the e-mail, they are presented with a URL form where they can download the file. The number of times you can send a file depends on whether you sign up for a Free, Basic ($5), Standard ($9), Pro ($19) or Business ($99) account, which offer 250MB, 1GB, 10GB and 250GB of online storage, respectively. Here’s how to get started:

1 – Point your browser to www.dropsend.com and open an account.

2 – Click the Send A File button. You’ll be directed to your DropSend Inbox, where you’ll key in a contact’s e-mail address, subject, and message.

3 – Click the Browse button to search for and attach a file.

4 – Check the box labeled “Copy sent files to my online storage” if you’d like to send a backup of the file.

5 – Click send.

Other File-Sending Options

Senduit
Upload a file up to 100MB to Senduit’s servers, which generate a URL for distribution like other file-sending programs. The free service stands out from the pack by allowing users to set expiration dates for their links, ranging from 30 minutes to one week.
www.senduit.com

YouSendIt
YouSendIt’s free basic account lets users share files up to 100MB. Simply upload your file, enter the recipients’ e-mail addresses, and YouSendIt wil deliver a link to their Inboxes for downloading content up to 100 times. Upgrading to a premium account (starting at $9.99 per month) lets users send more than one file, bumps the maximum file size to 2GB, and increases the maximum number of downloads per file to 500 (pro) or unlimited (Business Plus and Corporate Suite).
www.yousendit.com

Upgrades

Thursday, May 15th, 2008

Thanks to Fantastico finally being upgraded on the servers, I’m now using Wordpress 2.5.1.  It only took about 10 seconds to upgrade but that’s the beauty of auto-install programs.  With the upgrade came updates for about 20 of the 35+ plugins that this domain uses.  Thankfully everything is automatic there too so what I thought was going to be a daunting task of downloading all of the .ZIPs and then uploading manually – it was actually quite simple and only required the click of a mouse.  That’s always a good thing.

I’m in the process of updating my portfolio.  I have my resume updated but I need to get a few images pasted into my portfolio so hopefully I’ll be able to accomplish that sometime within the next hour or so.  I have to send out my resume to three different companies, hopefully at least one of them will actually give me something in return.  It’s my goal to make enough to have a new car by September, so I’ll cross my fingers there.

As far as this domain is concerned – I have a lot of articles to type up.  I’ve been product testing for the past couple of weeks and I have to say I absolutely love the new technology I’ve been introduced to.  I’ll have more on them later – I also intend to complete the PC Tips articles that I began writing a few weeks ago.  I know I’ve been slacking here but I have been busy with a lot of different projects and just work in general so naturally something was going to fall behind.  I’m working on getting back on track though.  Expect to see about 10 articles over the course of the next couple days.

Stylish Web Design

Saturday, May 10th, 2008

I do a lot of surfing around the Internet, probably more than I really should considering I have a mountain of work to do. Today I came across a site that’s pretty similar to my own. It’s a design blog that houses numerous articles for just about everything connected to the Internet. I spent a lot of time reading through all of the articles and a few of them really stood out for me, mainly the one I read about customizing user accounts on Windows Vista and the favorite article of mine was on the topic of how important joining a spyware community can be in order to keep on top of all of the spyware upgrades available for your computers.

While many people tend to overlook it, I have to say that from a designers point of view the template used on this site was pretty spectacular as well.  It showed off the proper way to use web 2.0 styling on your website and it wasn’t bombarded with useless ads either.  Now I know I have them on my site, so who am I to talk? But I also run a business, this person goes out of their way to blog about topics that are helpful to the everyday technology seeker that floats around the Internet for informational sites like this.  I think if you haven’t already been to stylishwebdesign.us then you should poke around and add it to your bookmarks.  It’s a great resource for just about everyone, no matter what your level of computer knowledge may be.