I’ve been looking into a few business related resources for a friend of mine. She’s interested in trying to figure out a way to make her business more user-friendly and because of this she’s been considering taking the route of installing or purchasing a membership for online survey software. She wants to learn more from her clients and having them randomly fill out a testimonial really isn’t going to do it for her. She wants to know how her services were, if things were accomplished in a timely manor. She also wants to know about little things like how she can improve her business, what other services should she offer.
It’s important to keep in touch with your clients, both past and present, this way you can make sure they’re getting exactly what they pay for. Having a survey that they can fill out, whether required or not, is always a good way of knowing what they want and what they need out of you. If you notice something about your services being noted on more than a few occasions then you know that in the future it’s something you can work on changing. Maybe it’s something as little as a time zone difference because your clients aren’t capable of getting in touch with you over an instant message service. If you can get in touch with them it’s either really early in the morning for them, or pretty late at night. Little things that you can work on to make your business better should be something you work on from the get go.